Responsive HTML marketing emails

ROLE: Designed and coded custom responsive emails for a variety of marketing campaigns. Worked to create email templates that validated using the W3C validator and tested well across desktop and mobile devices on litmus.com. 

 
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Holiday email design and illustration

ROLE: Illustrated and designed a holiday email for distribution through Outlook by account managers (rather than an email service). A lot of the responsive coding doesn't work well when sent through Outlook. This required testing and refining for the best possible outcome across platforms.

 

Social media - Facebook ads - LifeWise and Premera

Worked with the copywriter to design ads that fell within the 20% copy Facebook rule with a strong call to action.
Repurposed agency illustrations and photography to align with current campaigns.

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