Responsive HTML marketing emails
ROLE: Designed and coded custom responsive emails for a variety of marketing campaigns. Worked to create email templates that validated using the W3C validator and tested well across desktop and mobile devices on litmus.com.
Holiday email design and illustration
ROLE: Illustrated and designed a holiday email for distribution through Outlook by account managers (rather than an email service). A lot of the responsive coding doesn't work well when sent through Outlook. This required testing and refining for the best possible outcome across platforms.
Social media - Facebook ads - LifeWise and Premera
Worked with the copywriter to design ads that fell within the 20% copy Facebook rule with a strong call to action.
Repurposed agency illustrations and photography to align with current campaigns.