Premera Medicare Advantage photo library

ROLE: Conceptualized, designed and produced a photo library for a campaign targeting the Medicare demographic for the new Medicare Advantage health plan offering from Premera Blue Cross. I created and presented scene ideas, selected models and the photographer, scouted locations, provided creative direction such as wardrobe, prop, and shot recommendations on location, and managed the project from beginning to end. The result was a library of Northwest images with much more authenticity than stock photos.